Hands-on training
Learn how the work really happens.
Academy training is a working environment, not a video library. Trainees plan, scope, build, revise and QA realistic website projects for fictional client businesses.
What trainees practise
Real agency workflow, module by module
- Interpret client requirements without inventing facts
- Define and defend project scope
- Develop information architecture that supports conversion
- Translate plans into build requirements
- Manage revisions and classify change requests
- Review reference implementations and the reasoning behind them
- Perform structured QA before launch
- Complete competency assessments with critical-failure rules
Module structure
Every module follows the same sequence.
- 01
Client Brief
Read a realistic client brief and work out what the business actually needs.
- 02
Project Scope
Define what is included in the engagement — and what is not.
- 03
Information Architecture
Plan the page structure, navigation and conversion paths before any build work.
- 04
Build Requirements
Turn the plan into concrete build requirements a developer can execute.
- 05
Revision Simulation
Handle client change requests and classify them without losing scope control.
- 06
Reference Build
Review the completed reference implementation and the reasoning behind it.
- 07
Assessment
Complete a competency assessment covering scope, accuracy and claim discipline.
Coverage
15 industry modules, one training engine
Each module uses a different fictional client business with its own brief, scope boundaries, claim discipline and reference build — all running on the same certification engine.
- PlumbingCopper Ridge Plumbing (Academy Training Co.)
- HVACNorthline Heating & Air (Academy Training Co.)
- Electrical ContractorHorizon Electrical (Academy Training Co.)
- RoofingIronleaf Roofing (Academy Training Co.)
- Pest ControlCedar Line Pest Control (Academy Training Co.)
- Lawn Care / LandscapingOakstrand Lawn & Landscape (Academy Training Co.)
- House CleaningSparrow & Sage Home Cleaning (Academy Training Co.)
- Moving CompanyRidgeline Moving Co. (Academy Training Co.)
- Appliance RepairEverstead Appliance Repair (Academy Training Co.)
- Tree ServiceNorthgate Tree & Land Co. (Academy Training Co.)
- Pool ServiceSunline Pool Care (Academy Training Co.)
- Junk RemovalHaulmark Junk Removal (Academy Training Co.)
- Painting ContractorBrushmark Painting Co. (Academy Training Co.)
- Pressure Washing / Exterior CleaningClearwater Exterior Wash (Academy Training Co.)
- Handyman ServicesNorthside Handyman Co. (Academy Training Co.)
Why it works
Structured practice with measurable progress
- Realistic client simulations
- Structured project requirements
- Revision exercises
- Competency assessments
- Reference implementations
- Measurable progress
Your next website starts here.
Whether you're learning how professional websites are built or launching one of your own, Web Starts Here Academy gives you a clear path forward.